Job Description

CPG Brand Manager

Rochester, NY

JK Executive Strategies is proud to partner with a Fortune 100 food company in search of a CPG Brand Manager to join its team! Our client is passionate about creating high-quality food products that enrich lives and bring people together. Their ingredients division supplies top-quality fruit and fruit juice concentrates to several Fortune 100 food companies. Our client’s Consumer Packaged Goods (CPG) division includes the #1 Freeze-Dried Snack Brand and produces private label freeze-dried fruit snacks for some of the leading retailers in the US.

Headquartered in Rochester, NY, with offices in Florida and China, our client is an innovative global leader in the food industry. They take pride in their commitment to excellence, sustainability, and the well being of their communities. If you are interested in becoming a part of a fast-growing, dynamic team environment, this may be a great position for you!

Position Description/Overview

The Brand Manager for the CPG division of our client’s company is responsible for managing the brand development and synchronization between various departments, to ensure alignment and execution of profitable growth strategies. This role is pivotal in shaping the future of our brand, driving growth and building a loyal customer base.

Responsibilities

• Develop, manage and execute comprehensive brand strategies.
• Translate findings of consumer research and insights into actionable strategies to enhance brand resonance and drive sales.
• Work closely with the CPG leadership team to develop new products, ensuring alignment with consumer preferences, market trends, and brand positioning.
• Partner with and support the Sales team in key customer meetings, promotional plans, and sales performance reviews.
• Define the brand voice and brand image, ensuring alignment with brand direction and strategy.
• Collaborate with the Marketing team to ensure all marketing efforts are aligned with the brand identity ensuring consistency across all touch points.
• Conduct and analyze market research to understand consumer trends and relevancy.
• Coordinate with Marketing and Sales teams to ensure the execution of marketing campaigns, ensuring allocation of resources to maximize impact and achieve business objectives, ensuring ROI.
• Report trends, progress, and analytics to the senior leadership team.
• The Brand manager will have leadership and management responsibilities for the Marketing & Graphics/Art teams. This position will also have oversight of the R&D, and Quality Control teams with a dotted-line reporting structure.

Requirements

• BS in Marketing, Business, Sales or related field. MS preferred.
• 10 years of experience in brand management or marketing roles within the Food & Beverage CPG Industry.

Knowledge, Skills & Abilities:

• Experience developing and implementing brand strategies that drive consumer engagement and sales growth.
• Experience effectively managing projects and marking/sales campaigns.
• People management experience with cross departmental teams.
• Ability to develop, assess, and implement brand strategies to drive engagement and sales growth for CPG product lines.
• Ability to interpret market data, consumer insights and sales metrics.
• Proven track record of researching and sourcing required information independently.
• Ability to identify information gaps and take initiative to find solutions.
• Demonstrated ability to manage and introduce creative challenger brands.
• Strong project management skills and ability to drive projects/initiatives forward.
• Excellent communication skills with the ability to effectively collaborate with cross-functional teams and external partners.
• Creative problem-solving abilities.
• Willingness to travel for key customer visits if/when needed.
• Ability to work onsite in Rochester, NY.

Salary Range

• $85k-$105k

JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.

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