Job Description

About the Company

Grieve is a leading manufacturer of industrial ovens & furnaces undergoing a very exciting period of growth. Our company values challenges, quality work, and work-life balance.

About the Role

As a Marketing Associate, you will be responsible for building and growing the Grieve brand by driving market research, content creation, and campaign management. This critical role requires a driven professional with over 2 years of experience, ready to travel up to 20% of the time. The ideal candidate will thrive in a collaborative setting and be eager to gain practical experience in B2B marketing within the industrial sector.

Responsibilities

Digital Marketing Execution:

• Manage and optimize the company's online presence across various digital channels including websites, social media platforms, channels, and email marketing campaigns
• Implement SEO strategies to improve organic search ranking and website visibility
• Utilize marketing automation tools to nurture leads and manage customer interactions

Content Creation and Marketing Materials:

• Develop compelling, targeted marketing content including web posts, videos, webinars, and other social content to the industrial audience
• Manage the development and update of Grieve marketing such as the website, brochures, and product catalogs

Strategic Planning and Development:

• Collaborate with the leadership to develop comprehensive marketing strategies aligned with the company's business objectives
• Create targeted marketing campaigns for specific product lines or customer segments within the industrial market
• Define key performance indicators (KPIs) to measure campaign success and adjust strategies accordingly

Lead Generation and Sales Support:

• Develop lead generation strategies through targeted digital marketing campaigns and content marketing initiatives in partnership with sales leadership
• Collaborate with the sales team to qualify leads, provide product information, and support sales efforts
• Track and analyze lead generation metrics to identify areas for improvement

Market Research and Analysis:

• Conduct in-depth market research to identify industry trends, competitor analysis, and target customer demographics within the industrial sector
• Analyze market data to inform strategic marketing plans and identify potential growth opportunities

Reporting and Analysis:

• Monitor and analyze marketing campaign performance using data analytics tools to measure ROI and identify trends
• Prepare comprehensive marketing reports to present key insights and recommendations to stakeholders

Qualifications & Experience

• Bachelor’s degree in marketing, business administration, or a related field required
• 2+ years of experience in B2B marketing, industrial manufacturing sector preferred

Required Skills

• SEO optimization, PPC, social media marketing, and email marketing
• Excellent content creation and writing skills
• Strong analytical skills to interpret data and make informed marketing decisions
• Collaborate effectively with cross-functional teams including Sales, and Engineering
• CRM marketing experience
• Willing to travel 20% of time

Equal Opportunity Statement - Grieve is proud to be an equal opportunity workplace and is an affirmative action employer.

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