Job Description

Job Description

Job Description

The Marketing Brand Manager at Alivia Health is responsible for overseeing and implementing brand strategies to enhance the company's market presence and brand perception. This role involves collaborating with various teams, managing brand campaigns, and ensuring the consistency and integrity of the brand across all channels. Ensures all marketing and brand initiatives highlight Alivia’s core values and our Patients First Mission.

Responsibilities:

• Brand Strategy and Management - Develops and executes brand strategies to strengthen the company's market position and achieve business objectives.
• Campaign Development and Execution - Leads the development and execution of brand campaigns that align with business goals and resonate with target audiences.
• Market Research and Analysis - Conducts market research to understand consumer behavior, competitive landscape, and market trends.
• Cross-functional Collaboration - Works closely with product development, sales, and other departments to ensure brand initiatives are integrated and aligned with overall business objectives.
• Digital and Social Media Management - Develops and implements digital marketing strategies to enhance online brand presence and engagement.
• Brand Communication and Public Relations - Crafts and delivers compelling brand messages and stories that resonate with target audiences.

Required:

• Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
• Proven experience of +5 years in brand management or a similar marketing role.
• Demonstrated success in developing and executing brand strategies and campaigns.
• Strong understanding of digital marketing strategies, tools, and analytics.
• Experience in managing external agencies and cross-functional teams.

*** Equal Opportunity Employer M/F/V/D***

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