Job Description

Job Description

Job Description

Marketing Coordinator

Hours: Monday - Friday, 9AM - 5PM

Hybrid: In-Office (Tues/Wed), WFH (M, Th, F)

Salary: Around $45k+ /annually

SUMMARY

The Marketing Coordinator supports and maintains key communications efforts, including project management, the website, social media, email marketing, cross-platform analytics, and more. This team member executes strategies focused on increasing awareness of the association's programs, services, and campaigns. This position is an integral member of the Marketing & Communications Department and collaborates within and across departments to fulfill organizational goals and milestones. Specifically, the Marketing Coordinator works to implement the association’s strategic initiatives, ensures the execution of high quality marketing strategies within a defined timeframe, as well as identifies opportunities to increase effectiveness, deliverability, responsiveness, and utilization of all marketing efforts.

ESSENTIAL FUNCTIONS

• Assist in creating marketing strategies that align with association strategy.
• Coordinate marketing schedules and deadlines (utilizing efficient processes and organization) ensuring all projects adhere to the schedule and required specifications. Update team members as necessary.
• Coordinate, edit, and disseminate email campaigns to support association programs and initiatives, including newsletters, automated/triggered messages, and event promotions. Includes creating/identifying appropriate audiences and member segments. Assist Designer with necessary edits in the multi-channel marketing platform.
• Serve as a point of contact for contracted marketing partners, ensuring effective communication, coordination, and alignment on deliverables.
• Translate performance data into recommendations and plan for revising email marketing and social media efforts. Use KPIs of current email marketing platform and other reporting technology to develop revised campaigns to increase open and click rates. Include effective benchmarks (best practices).
• Track movement and success of specific marketing goals for department.
• Leverage AI tools and emerging technologies to enhance content creation, campaign efficiency, and data insights—while actively staying informed about innovations shaping the marketing landscape.
• Utilizing the most current information, ensure the website reflects up-to-date details.
• Create budgets for all initiatives pertaining to the Marketing & Communications Department.
• Determine pricing of jobs, approve add-ons, verify incoming finished work (including quality assurance and quantity), disperse and store, and code invoices on finished projects.
• Monitor key event registration numbers and reference prior data trends to identify metrics for measuring success in terms of event related marketing efforts.

DEMONSTRATED QUALIFICATIONS

• Bachelor’s degree in business, marketing, communications, or comparable field required. /communications or related area.
• Knowledge and experience in a professional association environment preferred.
• Experience managing several projects simultaneously in a fast-paced environment.
• Ability to identify opportunities for process improvements and efficiencies, including leveraging AI platforms.
• Advanced knowledge of Microsoft Office and WordPress (or other CMS).
• Some HTML knowledge: ability to troubleshoot simple HTML errors.
• Familiarity with HubSpot (or another e-marketing platform) is preferred.
• Video knowledge is a plus.

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