Job Description

About French Cowboys

French Cowboys is a Texas-based boutique hospitality brand and management company. We design and operate beautiful escapes easily accessible from Texas urban centers, inviting guests to disconnect from the city and reconnect with what matters.

Currently, we manage 6 hotels (200 rooms) and 110 short-term rentals across Austin and the Texas Hill Country, with plans to add 4 more hotels (~200 rooms) and 100 new short-term rentals throughout Texas in the next 24 months.

Our Story

Franklin & Dylan, known as the “French Cowboys” bring a unique blend of heritage, passion and vision to every project. Driven by a shared passion for Texas and a commitment to create spaces that embody southern hospitality with a European touch, they left their roots behind, relocating to Texas to build a hospitality company that revives forgotten places with elegance and authenticity.

About the Role

Until now, French Cowboys has done minimal marketing while our properties have been under renovation. With our renovations nearing completion, we’re ready to expand our marketing efforts to increase awareness and drive traffic to our properties.

As Marketing Director, your primary responsibility will be to set the marketing strategy for each hotel and drive revenue growth through strategic marketing initiatives, overseeing our digital presence (social media channels, paid ads, websites, email campaigns etc) as well as our event strategy and execution.

As part of this role, you’ll collaborate closely with a team of specialists:

• Digital Marketing Agency: paid ads, graphic design, website development.
• Director of F&B: events & programing.
• Content: photographers, videographers and social media content creators.
• Director of Design & Development: art direction, interior design, project management etc.

Responsibilities

• Develop and implement comprehensive marketing strategies and calendars for each hotel, including email, social media, paid ads, events, influencer marketing and PR.
• Lead digital marketing efforts, including SEO, paid advertising, analytics and email campaigns, managing our agencies to ensure revenue targets and budgets are met.
• Establish and track KPIs for the marketing department, continuously monitor and optimize the marketing budget and initiatives to maximize ROI.
• Contribute to the creative development of events and programming strategy (eg: launch party, live music program, F&B activations etc).
• Assist with PR efforts, including coordinating press stays, room drops, gathering press quotes etc...
• Support copywriting for various marketing initiatives to maintain consistent and engaging messaging.
• Oversee our content and social media calendar, ensuring active community management across all property profiles.
• Attend meetings with corporate and hotel teams to ensure that all collateral, events, digital content, PR, photography, room promotion, and more align with brand standards and meet budget requirements.
• Manage, maintain and organize property photography, video libraries and marketing files ensuring all assets are accessible and up to date.
• Coordinate and oversee photo/video shoots.
• Oversee all hotel website updates, conduct regular audits, and request SEO updates as needed.

Qualifications

• Deep understanding and passion for boutique hotels and hospitality.
• Expertise in digital marketing strategies.
• Proven experience with Google Analytics, Meta/Google Ads, website management and SEO optimization.
• Familiarity with hotel PMS (Property Management System) and OTAs (Expedia, Booking.com, Airbnb etc).

Experience

• 6 + years of related hospitality or start-up marketing experience.

Benefits

• Vision, Dental and Medical (75% coverage).
• 401k program.
• Unlimited PTO.
• Discounted stays at any of our properties.

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