Job Description
As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!
Meijer Rewards
- Weekly pay
- Scheduling flexibility
- Paid parental leave
- Paid education assistance
- Team member discount
- Development programs for advancement and career growth
Please review the job profile below and apply today!
We are seeking a dynamic and experienced Product Owner to lead our IT team in implementation of Meijer Media business (retail media network) solutions. This role requires a blend of strategic vision, business analysis, technical expertise, and a strong understanding of digital marketing domain, platforms and use cases. The successful candidate will work closely with cross-functional teams to ensure the delivery of solutions that meet business objectives and customer needs.
This position will follow a hybrid schedule: Monday-Wednesday in office, Thursday-Friday remote.
What You'll be Doing:
- Product Strategy and Vision: Liaison with business team in developing and communicating a clear product vision and strategy for Meijer Media business that aligns with the company’s goals and market demands.
- Roadmap Development: Collaborate in maintaining a detailed product roadmap that outlines the development and release schedule of Meijer Media features and products.
- Stakeholder Management: Collaborate with stakeholders, including executives, data and application engineers, data scientists, and vendors, to gather requirements, prioritize features, and ensure alignment with business objectives.
- Product Development: Lead the product development lifecycle across multiple development teams, from ideation and design to development, testing, and deployment, ensuring timely delivery and high-quality standards.
- Market Analysis: Conduct market research and competitive analysis to identify opportunities, trends, and potential challenges in the digital marketing space.
- Customer Focus: Engage with business customers to understand their needs, gather feedback, and incorporate it into the product development process to enhance user satisfaction.
- Domain Expertise: Providing mentorship and guidance to the development teams, helping with campaign testing and KPI validation, remove blockers, and ensuring the implementation of marketing best practices.
- Performance Monitoring: Define and track key performance indicators (KPIs) to measure the success Meijer Media.
- Documentation and Training: Develop and maintain comprehensive product documentation and provide training and support to internal teams and customers.
- Communication: Communicate status, issues and risks to the leadership team per need basis
Qualifications:
- Bachelor’s or Master’s degree in advertising, media, marketing, business, or a related field.
- Minimum of 5 years of experience in campaign planning, execution and closed-loop measurement, with a focus on onsite/offsite and social ad products, measurement and campaign planning and execution.
- Experience in using ad serving/buying platforms and measurement - Google Marketing Platform (Google Ads Manager 360, Campaign Manager 360, Display and Video 360), The Trade Desk, Social, CTV etc
- Domain Skills: Strong understanding of media marketing processes and its planning, activation, execution, pacing, optimization, and retargeting; privacy and identity resolution frameworks in media space; A/B testing and pixel/tagging strategies
- Proven ability to lead cross-functional teams and drive product development from concept to launch.
- Excellent analytical and problem-solving skills, with the ability to make data-driven decisions. Understanding of marketing KPIs (CTR, CPA, ROAS, viewability, etc.) and measurement strategy.
- Outstanding verbal and written communication skills, with the ability to convey complex technical concepts to diverse audiences.
- Strong customer-centric mindset, with experience in gathering and incorporating customer feedback into product development.
- Proficiency in project management methodologies, with a track record of delivering projects on time and within budget.
- Experience with Agile and Scrum frameworks, and the ability to lead Agile development teams and assist in removing blockers across multiple trains.
- Passion for innovation and staying updated with the latest trends and advancements in digital marketing domain.
Job Tags
Weekly pay, Work at office, Remote work,