Job Description
Location: Remote (USA-based)
Company: Hawaii Fluid Art
Job Type: Full-time
Experience: 5+ years in paid social media strategy, campaign management, ad spend optimization, and content creation
Description:
Hawaii Fluid Art is seeking an experienced Social Media Manager with a strong background in paid social media advertising , ad creation , strategy , and content creation . This is not an entry-level position. We are looking for a true expert who can develop, execute, and manage high-performing campaigns, while ensuring all content is on-brand and aligns with our brand guidelines .
The ideal candidate is someone who knows the intricacies of budget allocation , A/B testing , audience segmentation , and scaling campaigns , and who also has design experience to create engaging visual content .
Key Responsibilities:
• Ad Campaign Management: Develop, launch, and optimize high-impact ad campaigns across social media platforms.
• Ad Spend Strategy: Manage a six-figure annual ad budget to maximize ROI while maintaining cost-efficiency.
• Content Creation: Design and produce on-brand visuals and multimedia content that aligns with Hawaii Fluid Art’s brand guidelines and aesthetic.
• Creative Direction: Work closely with our design and marketing teams to craft compelling, cohesive, and visually stunning ad creatives and social media content.
• Data-Driven Approach: Use advanced analytics tools to track performance and adjust strategies in real-time to meet KPIs.
• Audience Targeting: Leverage data insights to build, test, and refine custom audience segments for targeted outreach.
• Collaboration: Partner with marketing, content, and franchise teams to align both organic and paid media strategies with business goals.
Requirements:
• 5+ years of experience managing paid social media campaigns, content creation, and driving results with an emphasis on ROI.
• Strong experience in Facebook Ads Manager , Google Ads , Instagram , TikTok , and other major platforms .
• Proven ability to create content that adheres to strict brand standards and design guidelines .
• Demonstrated experience in graphic design , with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Canva , or other design platforms.
• Strong experience with budget management and measurable improvements in CPC , CPA , ROAS , and other key metrics.
• Expert-level understanding of audience segmentation , conversion tracking , and pixel implementation .
• Skilled in using social media management software such as Rallio or similar .
• Ability to communicate complex data insights to non-experts.
• Passion for staying ahead of digital marketing trends , algorithms , and platform changes.
Ideal Candidate:
• You have a proven portfolio of successful campaigns and content that demonstrate your ability to drive results through smart strategy, ad spend, and compelling content.
• You are highly analytical and creative, able to blend data insights with on-brand, engaging design .
• You thrive in fast-paced environments, managing multiple campaigns and content projects simultaneously.
• You take initiative, are self-motivated, and can work autonomously while staying aligned with company objectives.
How to Apply:
To apply, please submit your resume, a portfolio showcasing both campaign results and content designs , and a brief cover letter explaining why you’re the perfect fit for this role to suzi@hawaiifluidart.com. Only applicants who meet the experience requirements and submit all requested materials will be considered.
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